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Ranking Overview

The Ranking Overview section is aimed to give the whole picture of what is going on with a website’s ranking at one quick glance. The information is provided basing on the selected search engine and date range. The key performance indicators are presented:

ETV (Estimated Traffic Value) - predicted amount of a website traffic which is based on keywords that are added to the project, their positions and search volumes. Under the value the data difference is presented (quantity and percentage). The comparison occurs between the initial and end dates of the selected period.

Visibility - total visibility value of your website based on your keywords rankings. Under the value the data difference is presented (quantity and percentage). The comparison occurs between the initial and end dates of the selected period.

Ranked Pages - number of unique pages relevant to the keywords that are in TOP100. Under the value the data difference is presented (quantity and percentage). The comparison occurs between the initial and end dates of the selected period.

Keyword Change - the indicator shows how many of your keywords went up or down. The initial and end dates are compared. Red line - number of keywords that went down, blue - went up.

Average Keyword Position - arithmetic mean for all keywords positions. For example, you have 3 keywords. Their positions are 5,10 and 15. An average position calculation is:

(5+10+15)/3=10

Please note that while calculating, keywords that are out of TOP100 take the value of 100.

On the left the data difference is shown. The comparison occurs between the initial and end dates of the selected period.

Ranked Keywords - number of keywords that are in TOP100. On the left data difference is shown. The comparison occurs between the initial and end dates of the selected period.

TOP1 - number of keywords that are in TOP1. Under the quantitative value the percentage share of all keywords that were added to the project is displayed. On the left data difference is shown. The comparison occurs between the initial and end dates of the selected period.

TOP3 - number of keywords that are in TOP3. Under the quantitative value the percentage share of all keywords that were added to the project is displayed. On the left data difference is shown. The comparison occurs between the initial and end dates of the selected period.

TOP10 - number of keywords that are in TOP10. Under the quantitative value the percentage share of all keywords that were added to the project is displayed. On the left data difference is shown. The comparison occurs between the initial and end dates of the selected period.

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The second part of the Ranking Overview section is “Performance Graphics”. You can choose any of indicators and see its dynamics. Hover your mouse over any desired date on the presented chart and see the data related to this particular day of the selected period.

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